Major Project 2 - Campaign Launch (Rabbit R1)

on
07/2/2023 - 28/3/2023 (Week1 - Week8)
Teoh Gim Khoon (0361563)
Bachelor of Design (Hons) in Creative Media
Major Project 2 - Campaign Launch (Rabbit R1)

INSTRUCTIONS


Weekly Progress Slides

Week 2
Week 3
Week 4

Week 5

Week 6

Week 7

Rabbit R1 Campaign Launch

Graphic Design (Specialization)

For Jeremy's specialization, Khye and I helped by capturing the site mockup image at TRX MRT station and taking in-mall poster pictures for him to use in the billboard and poster mockup.


For social media, we also discussed ensuring a consistent design that maintains a classic and aesthetic look to enhance product awareness.


We designed the Rabbit R1 social media layout to be bold, modern, and visually engaging. The black and orange color scheme gives it a sleek, tech-savvy feel, while the structured grid keeps everything consistent and easy to navigate. Big, eye-catching text highlights key features at a glance, and close-up product shots make the experience feel more real and tangible. It’s all about making the Rabbit R1 stand out while keeping things clear and exciting for the audience.


UI/UX Design (Specialization)

R1 Website
We designed the website using Framer to create an interactive experience where users can explore the brand and product in detail. The site focuses on introducing the two main AI language models, TeachMode and the Large Action Model (LAM) by providing a simulator that demonstrates how these features work on the device, making it more engaging and informative for visitors.


Website Link:


Device Simulator Page

Website Video Walkthrough

R1 Simulator Kiosk
We also designed the kiosk as an interactive experience, allowing visitors to explore the features of the R1 device by simulating its interface.



We tested our kiosk interface design using the library kiosk to ensure that every feature functions properly and provides a seamless interactive experience for visitors.

Kiosk Setup Video



Kiosk Walkthrough Video


Rabbit Pop Up Experience
We collaborated with Sejin to model the 3D setup for the Pop-Up experience, carefully designing the visitor flow for a seamless and interactive journey. Throughout the process, we explored 3D printing, learned about its requirements, and worked together on sanding the model to achieve a smooth finish.

3D Model Render



3D Printing

3D Model Sanding


3D Model Building


Khye and I visited TRX to capture the real digital setup of the AR Preview for the Rabbit R1 campaign launch 3D Model. We used the tool 'PreviewAR' to showcase the pop-up experience.

Augmented Reality Walkthrough

Final Presentation



Feedback

The team has strong dynamics with good collaboration among specialists. The animation could be more energetic, like a cartoon, and motion design can be more powerful. Visually, adding a shiny silhouette behind the product can enhance contrast, along with overall color contrast improvements. While the campaign effectively highlights features, it should also establish why users need the product, considering market value, audience targeting, and awareness. The AR aspect is strong in problem-solving, adding value to the project.

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