Advanced Typography - Final Compilation and Reflection

on
5/4/2023 - 5/7/2023 (Week1 - Week14)
Teoh Gim Khoon (0361563)
Bachelor of Design (Hons) in Creative Media
Final Compilation and Reflection



Links

Instructions


SUBMISSIONS

Task 1: Exercise 1 - Typographic System
5/4/2023 - 12/4/2023 (Week 1- Week 2)

Fig. 1.0 Axial system - JPEG

Fig. 1.1 Radial system - JPEG

Fig. 1.2 Dilatational system - JPEG

Fig. 1.3 Random system - JPEG

Fig. 1.4 Grid system - JPEG

Fig. 1.5 Modular system - JPEG

Fig. 1.6 Transitional system - JPEG

Fig. 1.7 Bilateral system - JPEG


Fig. 1.8 Exe 1: Typography Systems - PDF 

Fig. 1.9 Exe 1: Typography Systems - PDF (Grids & Guides)


Task 1: Exercise 2 - Type and Play
19/4/2023 - 26/4/2023 (Week 3 - Week 4)


Fig. 2.1 Final type design


Fig. 2.2 Type Showcase


Fig. 2.3 Final Type Poster


Fig. 2.4 Final Fingding Type - PDF



Task 2(A): Key artwork
19/4/2023 - 3/5/2023 (Week 4 - Week 6)

Fig. 3.0 Wordmark with Primary color bg

Fig. 3.1 Wordmark with a secondary color

Fig. 3.2Wordmark with inverted color

Fig. 3.3 Final Wordmark


Task 2(B): Key Collateral
17/5/2023 - 7/6/2023 (Week 7 - Week 10)


Fig. 4.0 IG Profile screenshot

Fig. 4.1 IG Post - Logomark

Fig. 4.2 IG Post - Vinyl

Fig. 4.3 IG Post - Vinyl 2

Fig. 4.4 IG Post - Embossed card

Fig. 4.5 IG Post - Hoodie

Fig. 4.6 IG Post - Hoodie 2

Fig. 4.7 IG Post - String Bag

Fig. 4.8 IG Post - Pattern 1

Fig. 4.9 IG Post - Pattern 2

Fig. 4.10 IG Post - Self-Portrait

Fig. 4.11 Final IG Handle & Collateral


Final Task 3: Type Exploration and Application
24/5/2023 - 21/6/2023 (Week8 - Week12)


Fig. 4.0 "Crystalline" Final Type Design

Fig. 4.1 Final Type Showcase 1

Fig. 4.2 Final Type Showcase 2

Fig. 4.3 Final Type Showcase 3

Fig. 4.4 Final Type Showcase 4

Fig. 4.5 Final Type Showcase 5


Fig. 4.6 Application 1 - Website

Fig. 4.7 Application 2 - IG Post

Fig. 4.8 Application 3 - Name Card

Fig. 4.9 Application 4 - Coaster

Fig. 4.10 Final Task3: Type Exploration & Application - PDF

REFLECTION

Experience
The typography modules offered a transformative experience, immersing me in the world of typography and font design. Throughout the course, I gained insights into the diverse typographic systems and their historical significance. The Type and Play exercise encouraged experimentation, pushing me to extract elements from random images to create unique font designs. Designing a key artwork (logo) using my own name taught me the importance of balancing aesthetics and functionality. Creating key collateral materials and promoting my artwork through various mediums highlighted the significance of consistent branding. The font design task challenged me to meticulously craft a complete set of characters, fostering precision and refining my typographic skills. Additionally, I developed proficiency in effectively presenting and showcasing my design work. Overall, these modules expanded my understanding of typography and equipped me with practical skills for future design endeavors.

Observations
During the typography modules, I made several key observations that broadened my perspective on typography and its applications. Firstly, I noticed that each typographic system possesses distinct characteristics and historical significance. Understanding these systems allowed me to make informed decisions when selecting typefaces for different design projects. Secondly, the Type and Play exercise exposed me to the power of experimentation in font design. By extracting elements from random images and transforming them into letterforms, I witnessed the potential for innovation and unconventional thinking in typographic exploration. Thirdly, the process of designing a key artwork (logo) using my own name highlighted the importance of striking a balance between aesthetics and functionality. I observed how a well-designed logo can effectively communicate a brand's identity and create a lasting visual impact. Lastly, creating key collateral materials and promoting my artwork through various mediums demonstrated the significance of cohesive branding. Consistent visual communication across different platforms enhanced the overall impact and recognition of my design project.

Findings
Through my experiences and observations, I arrived at several significant findings. Firstly, I discovered that experimentation is key in typography design. Embracing unconventional approaches and thinking outside the box can lead to innovative and unique font designs that stand out. Secondly, I realized the importance of balancing aesthetics and functionality in typography. Striking the right balance ensures that the design is visually appealing while maintaining readability and usability. Thirdly, I found that branding plays a pivotal role in creating a strong impact. Consistent branding across various collateral materials and platforms helps establish a cohesive visual identity and fosters a connection with the audience. Fourthly, attention to detail is of utmost importance in typography. Meticulous considerations such as kerning, leading, and letterforms significantly impact the overall quality of a font design. Lastly, I recognized the power of effective presentation in showcasing and promoting a design project. Utilizing mockups, web pages, and social media platforms allows for the effective conveyance of the intended message and captures the attention of the audience.

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